i know nothing about neilson rating, so i think you said point to they just accept it as being good. It are just these indices that are derived metrics from a combination of ratings, reach and frequency combined together. But is there sometime, a, sometimes of benefit? I guess that that lattering still works,. It just can be it does. You have to make sure it doesn't become a crutch that we did it for the mission. Does that ever work? There's no common currency in digital because people always looking for numbers. And what they're always looking for is how to make tt look like TV.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
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