#083: KPIs in the Absence of a Clear Conversion with Amy Sample
The Analytics Power Hour
00:00
How Long Does It Take to Actually Reduce Smoking?
i know nothing about neilson rating, so i think you said point to they just accept it as being good. It are just these indices that are derived metrics from a combination of ratings, reach and frequency combined together. But is there sometime, a, sometimes of benefit? I guess that that lattering still works,. It just can be it does. You have to make sure it doesn't become a crutch that we did it for the mission. Does that ever work? There's no common currency in digital because people always looking for numbers. And what they're always looking for is how to make tt look like TV.
Play episode from 29:14
Transcript
