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Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy

The AI in Business Podcast

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The Importance of Personalization in the Face of Fraud

Fraud is more prevalent than we'd like it to be, not just at Etsy, but everywhere in the world. Typically, our sellers are good and they're trying to do the right thing. And so finding the bad actors amongst them is sort of a little bit of a needle and a haystack type problem.

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