Shake Shack's CMO Jay Livingston at Brandweek 2022, Professionalizing Smaller Companies and Developing Marketing Strategies
Marketing Vanguard
00:00
I Love Being a Manager That's Accessible
Shake Shack is launching something in the Sims and I've got a couple folks that are working on that that are super passionate about it. Shake Shack has an internal design team at Shake Shack we don't outsource to all these agencies or anyone else because we want to create a lot of that content internally. The eyeballs right now have moved heavily not just to digital channels they've moved into social media platforms influencers have more power than ever.
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