GTM Live cover image

269 - Use Qualitative Insights To Impact Every Area of Your Business | Demand Gen Live S2 x74

GTM Live

00:00

The Hero Pipeline Metric Forces Standardization

So what the hero pipe ine metric does is it forces standardization of what people call pipe wine, right? And so if you go into your data right now and you say, for our high intent web site conversions, which we're calling a pipe conversion right now, of those, what percentage of our stage three opportunities do we win? And you can look at that and like m pint out data from a company that i know the data, they win those at forty six %. You'll get two to three x more revenue on the web site pipe line, because the wind rates are two to three Xs better. Hope that helps you asom so venessa had a comment question

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app