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#1105 Ranjay Gulati On The Secret To Building Multi-Billion Dollar Companies

The Pomp Podcast

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The Biggest Mistake Companies Make When They Pick a Purpose

The first thing companies do wrong is they'll engage in what I would call purpose washing. They create a purpose to just kind of give themselves cover. But if you look at Microsoft's purpose, Microsoft has evolved this purpose as the market conditions changed. And now it's to empower every person and every organization on the planet to achieve more.

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