The easiest way to start for somebody who doesn't necessarily have a ton of experience in running paid ads is create a lookalike audience or an ad group. And just create some ads, you'll see some of the best ads that perform well. It doesn't take high production quality, high production value. If your focus is on fast list growth, then you can basically just take that revenue per sub that you're already generating and reinvest it.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.
And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.
In this episode, Louis & Ryan discuss…
- 3 common traits of newsletters creating "high-quality content"
- The first—and most important—question Ryan asks new growth clients
- The best channels to test the waters with paid growth
- What's working right now for paid growth on Twitter
- ...and much more!
Other Links Mentioned
Blakely Digital
Ryan on Twitter
Louis on Twitter