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5min chapter
Patrick O'Shaughnessy on the Next Big Thing in Passive Investing
Odd Lots
Direct Indexing
Trading softler and quant research are two of the company's competitive frontiers. The firm has been buying up direct indexing platforms to compete with big players such as j p Morgan, lackrock and morgan stanley. Ima: If we can keep pushing the envelope on what we can do at low cost, but these things a very low cost, then we should stay at the forefront of this trend.
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