The final thing we're going to talk about today when it comes to these 10 tips and tricks is engaging with partner staff. What does that mean? Yes, so a lot of times a brand will go to an event or a function or a concert and they are primarily focused on the attendees but then there's the whole back line which could be potential customers as well. So my recommendation is always don't forget about them and think about that experience at their location. Just something as simple as an energy bar has helped in going a long way.
Ray Sheehan is the Owner of Old City Media, a North American event production and experiential marketing agency.
Top 3 Value Bombs:
1. Being an entrepreneur allows you to think of ways to grow and build.
2. When searching for events, festivals, or retail partners, it is crucial to research and ensure they align with your brand values.
3. If you want to grow your business and attract new customers, it is essential to understand your target audience.
Visit and get help with your brand to connect with your targeted market! - Old City Media Website
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