Your Guide to Experiential Marketing - 10 Insider Tips and Tricks for a Successful Brand Roadshow with Ray Sheehan
Entrepreneurs on Fire
00:00
How to Scale Your Event or Activation
The final thing we're going to talk about today when it comes to these 10 tips and tricks is engaging with partner staff. What does that mean? Yes, so a lot of times a brand will go to an event or a function or a concert and they are primarily focused on the attendees but then there's the whole back line which could be potential customers as well. So my recommendation is always don't forget about them and think about that experience at their location. Just something as simple as an energy bar has helped in going a long way.
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