Cultural Differences in East Asian and Western Societies

The chapter delves into the cultural and cognitive distinctions between East Asian and Western societies, focusing on the influence of agriculture in shaping collectivism and individualism. It explores the theory linking rice farming to collectivist traits and discusses how these cultural norms persist even when agricultural practices change. The conversation critiques the use of implicit measures in assessing cultural differences and highlights the importance of considering diverse factors in studying cultural norms.