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The Product Trio
A digital product is just never done like it. We're never like boxing something and then shipping it on to a store shelf. Instead, we can constantly be improving it. I meet teams all the time that are now engaging with customers on a weekly basis. And while there'se still plenty of teams that are not doing any research, i think it's rare to find a team that isn't starting to look at how do we move in this direction? Absolutely.