EP 182: Scaling Go To Market in SaaS - Anupreet Singh (Senior Director of GTM, 6sense)
The Startup Operator
00:00
How to Sell From India to the US
The most important question that some of the founders are trying to answer is, can I sell from India to the US or Europe or wherever else? "I think it is absolutely possible and it's already happening quite a few companies are already doing that very successfully," he says. Selling to US from India is extremely different from selling from India to US. The market dynamics are very different. Your deal is stuck at different levels in India versus in the US. And your marketing approach has to be different in India than the US.
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