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A Special Episode: The Accurate Future of Social Media (362)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
B2B, You Need to Be There, Absolutely Focused on Instagram
I've heard the same from both content creators, especially those that focus on more of a B2C type of thing or their coaches. Young people are on Instagram. They're not on Facebook. I think where Instagram is going to have trouble here is when they went from just the picture to the video went from, to reels and they're trying to compete with TikTok. If you wanted to put something together that's special to them, I think using a Facebook group makes sense, especially if you're going to use video. It was still the best purchase by any company, M and A ever, maybe YouTube, maybe you could say Google and buying YouTube, but Facebook buying Instagram
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