How Do You Think About Content Strategy Different Than the Generic Content That's Out There Right Now?

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I think that most companies are really light on top of funnel and thought leadership in terms of the quality and the quantity. So I don't know if you want to call product lead content or product topics. The problem with that is it doesn't really help you capture new attention into the market. You need to win mind share before you can win market share.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

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Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share