Christian Juhl: "I have to predict the future just slightly better than everybody else."
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
The Importance of Synergy Strategy in Group M
I suspect coming into your job, you found that probably the appetite for that risk taking and the fear of failure probably was at another level than you needed. How did you change that? How did you get people comfortable with that? It's really important. And we're making great progress on it. I would just give a credit to Mark Reed and this, you know, he asked me to take over group M three and a half years ago. You have my complete and total authority to do everything you need to do to make those changes.
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