Unlocking Innovation Through Upstream Work and Product Thinking

The chapter introduces the concept of upstream work in the innovation process, focusing on the steps required before execution and sharing insights from successful companies like Volvo and McDonald's. It explores the challenges organizations face in adopting innovative practices and emphasizes the importance of transitioning to a continuous product-oriented mindset. The discussion also covers the significance of aligning technology, product, and business strategies, as well as the integration of AI in workflow processes to accelerate knowledge work and decision-making.