Mindset, the Idea Muscle, and Recovery from Failure

A Note from James

Miesha Tate is one of my favorite people in the world. She’s an incredible athlete—the ultimate fighting champion of the planet at one point—but more than that, she’s someone who’s turned struggle, discipline, and excellence into wisdom.

I was honored when she asked me to be on her podcast, Built for Growth. We talked about surviving turbulence in life, doing hard things, and why obsession can be both a gift and a curse. What I loved most was how different our paths have been, yet how much we connected.

Episode Description

In this crossover episode, James joins former UFC champion Miesha Tate on her podcast Built for Growth. They talk about the “idea muscle,” the myth of the 10,000-hour rule, how to teach kids outside traditional schooling, and why fulfillment—not money or titles—should be the ultimate goal.

James opens up about losing everything, rebuilding from scratch with nothing more than a waiter’s pad, and why experimenting is often the shortcut to mastery. Miesha shares her journey through fighting, parenting, and building a new kind of education for her kids.

This episode is about creativity, resilience, and the courage to experiment with life.

What You’ll Learn

• How to strengthen your “idea muscle” with the 10 ideas a day practice.
• Why obsession can be the deciding factor in becoming great at something.
• How experiments can shortcut the 10,000-hour rule.
• Why traditional schooling fails kids—and how learner-driven models work.
• The difference between happiness and fulfillment, and why fulfillment matters more.

Timestamped Chapters

• [02:00] A Note from James: honored to be Miesha’s guest
• [03:10] Hair, insecurity, and how childhood shapes identity
• [05:00] Role reversal: Miesha puts James in the hot seat
• [07:00] Doing hard things: lessons from wrestling and life
• [08:17] The 10 ideas a day practice—why the brain “sweats” after idea #7
• [10:19] Goals vs. ideas: learning through lists
• [11:20] The struggle of doing less and finding presence
• [13:00] Why obsession fuels mastery and resilience
• [17:20] Building and losing a company, then starting over
• [19:22] How the idea muscle pulled James out of depression
• [22:00] Miesha on homeschooling, creativity, and unschooling
• [25:00] Why school fails—and what kids really need to learn
• [27:00] The college debt scam and alternative paths
• [33:00] Risk-taking, love vs. logic, and experimenting with ideas
• [35:00] Standup comedy: a bad idea that changed James’s life
• [38:20] Money, family, and creating financial stability while experimenting
• [41:25] Miesha’s dream: starting a homeschool business in Boise
• [44:33] Why you don’t need 10,000 hours—just experiments
• [49:22] From Star Wars to the Fosbury Flop: innovation through combination
• [51:00] School, grades, and why James only did what he loved
• [52:46] Happiness vs. fulfillment: the real goal of success

Additional Resources

• 📖 Choose Yourself by James Altucher
• 🎧 Built for Growth with Miesha Tate
• 📖 Reinvent Yourself by James Altucher

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