Zappos.com was one of the first companies to do free shipping online. The company went on to become a huge over-a-billion dollar business. Free shipping allowed people to experience something for themselves, says David Frum.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.