Organics - The #1 Organic Brand in the U.S.

How did you create an environment that, in a word, where people could kind of come up with those ideas that actually worked? You know, one guy, we spent a lot of time listening to the consumer. Lots of town hall meetings, lots of c and a sessions. And i take very little credit for what happened there. It was really driven by fe back fro the team,. who understood where the opportunities were...and led us to recognize that though there was a growing demand for organic products, there was aGrowing demand for a improved in store experience and excitement.