Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals
Creator Lab - interviews with entrepreneurs and startup founders
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Having a Quitting Decision Is a Cognitive Illusion
Many people use a strategy to try to overcome some costs that they think they're overcoming it. The problem there is that even though that reduces the number of quitting decisions, you still have to make them. And we know from Alex Emas that we're very bad at that decision too. So if just kind of knowing about it and trying to do this trick of like it's a fresh start doesn't work.
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