2min chapter

The Next Big Idea cover image

IMAGINABLE: How Anyone Can Predict the Future (Yes, Even You)

The Next Big Idea

CHAPTER

Are You a Future Adviser?

Futurist: People make irrational choices, driven by values. They take risks we wouldn't guess they would take. But just talking to ordinary people and collecting that lived experience, people are imagining what they would do. That is really good, actionable information. And it makes me hopeful that if we continue to run these kinds of games, hopefully with more people overtime, that when we face these new, unthinkable events, you know that we will have thought about it, and we'll have some data that could apply.

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