Introduction

Revenue teams, and specifically Revenue Operations teams, are responsible for a lot.

We recently talked to someone, though, who has a really smart and refreshing approach to putting the right processes and guardrails in place to help revenue teams to, as he puts it, "run revenue."

That someone and our guest today is Kyle Coleman, the SVP of Marketing at Clari, the revenue platform that helps teams get total visibility into their business.

In our conversation, Kyle teaches me about everything that goes into “running revenue. We talk about what it means to be a "revenue-critical employee," and why Kyle's marketing team is goaled on metrics you probably haven’t seen in a marketing team before.

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