How Cognitive Science Can Affect Public Policy

In Texas, when a candidate's name was listed first on a ballot, that candidate garnered a 10 percentage point boost in vote share. We also know that when something is available at eye level in a store, right? You're more likely to purchase it than when something's on the ground. And so when you learn about these biases in our minds, what that allows us to do is design public policies that account for them.

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