3min chapter

Channels with Peter Kafka cover image

Why the Democrats finally got on TikTok

Channels with Peter Kafka

CHAPTER

Data Warehousesis the Number One Thing Campaigns Need to Know

We maintain a three red million person data base of registered voters in america, and potentially register voters. That gives campaigns the ability to contact with the right message of the right time voters across the country. We really focus on the data that campaigns need to talk to voters. And so they' ging tolokat the the number one thing my team tries to do is give them clean, usable, kind of easy to go set of data and data tools to access and use.

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