3min chapter

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Lessons from Amazon: How to practice "Big Bet Leadership"

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

CHAPTER

Uncovering the Heart of Customer Needs: The Journey to the Killer Feature

This chapter delves into the importance of understanding customer needs and dissatisfaction to identify a 'killer feature.' It advocates for a transformational approach that addresses core problems while emphasizing structured debate and experimentation to refine ideas before development.

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