The Complicated Buying Process

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it. 

The 6 trends we explore:  

• Buyers want to research anonymously 

• Buying committees are even larger and more complicated 

• The buying process is nonlinear and looping 

• Buyers want to self-serve 

• Buyers trust 3rd party resources over 1st party resources  

• Sales has dropped out of the top 5 sources of influence 

For full show notes and transcripts, visit https://renegade.com/podcasts/

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