Then He Said, 'No' to This Massive Opportunity.

This week, Ashto and Jonesy learn how fourteen remarkable companies maintain a successful, profitable business by redefining the conventional business strategies. In Small Giants, veteran journalist Bo Burlingham introduces alternative approaches these companies have taken to stay powerful. By rejecting the pressure to grow revenue, they focus on other fulfilling business goals, including creating a great place to work, providing excellent customer service, or contributing to their local communities. From Small Giants, we can learn how to redefine the meaning of success and understand the benefits we can reap from staying true to our core values.

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