Denim Wars | Cowboys & Indigos | 1
Business Wars
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The Denim Duel: Fashion Meets Frontier
This chapter delves into the rivalry among iconic denim brands Levi's, Lee, and Wrangler, set against a 1935 Wyoming dude ranch. Through a humorous debate between a rancher and tourists, it highlights the shift of jeans from workwear to a fashionable staple, especially in the changing post-Depression market.
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