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Beak Capitalism: What Chicken Tells Us About Inflation

Big Take

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The Mayhem of the Chicken Sandwich Wars

This chapter explores the tumultuous release of Popeye's chicken sandwich, igniting a frenzy marked by long queues, altercations, and legal battles. It examines the resulting fast food competition and emphasizes the enduring impact of this culinary battle on consumer preferences in the industry.

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