2min chapter

Masters in Business cover image

Aswath Damodaran on the Future of Business Education

Masters in Business

CHAPTER

The Transition to Tim Cook

Apple is better off with Tim Cook having run it for the last decade. He is the right person for that phase of the life cycle. If Steve Jobs had stayed on because Steve Jobs would probably have shot for the moon on something else and ended up effectively putting a trillion and a half dollars at risk.

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