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Heuristics in Private Equity

Private Equity Funcast

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The Effect Heuristic of Decision Making

I'm not going to say no, because I might change my mind or the business might catch fire and I kind of want to keep my options open. That's really that's customer service in our business to people like you. If you have a bunch of deals you walk away from the eleventh hour you're never going to show me anything again. It's going to be a big check minus next to my name and your CRM. So this effect heuristic is the relative goodness or badness of something and it's, you know, I talked a little bit about system one and system two thinking if you're familiar with conman Right, what's automatic and what's kind of

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