550: Podcast Listener To Client Conversion Strategies (Podcast Audit)
Podcasting Business School
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Converting Listeners into Clients
This chapter delves into effective strategies for transforming podcast listeners into clients, prioritizing client acquisition metrics over download figures. It emphasizes the importance of targeting content to engage ideal audiences, particularly within nonprofit sectors, and discusses the necessity of rebranding to align the podcast with organizational needs. Additionally, insights on using strategic keywords for improved discoverability and focusing on audience needs during leadership transitions are explored.
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