4min chapter

The Journal. cover image

Alexa is in Millions of Homes and Amazon is Losing Billions

The Journal.

CHAPTER

Intro

This chapter delves into the rise of Amazon's voice assistant, Alexa, highlighting its global reach with over 500 million devices. It contrasts its popularity with the significant financial losses incurred by Amazon's devices team, exploring the vision behind its creation and the strategic decisions that shaped its journey.

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