Positioning with April Dunford cover image

Mastering Messaging for B2B Tech with Emma Stratton

Positioning with April Dunford

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Evolution of B2B Tech Messaging Consultancy

Exploring the journey of a B2B tech messaging consultant, from simplifying technical jargon for clients to teaching marketers how to improve messaging. The chapter also highlights the distinctions between positioning, messaging, and copywriting in B2B tech marketing.

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