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292: Focus and Value-Building with Amber Winter

Leading Learning Podcast

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What Kind of Advice Would You Offer to Those Organizations?

I'm thinking, you know, that there are now large commercial training companies like you has a huge catalogue of offerings. And do you have much of a sense thatteae associations that you talk with and that maybe become your customers are feeling threatened by some of what's going on out there? I've seen our customers focusing not only on their specific industry, but like minded organizations working and partnering with other associations to help each other in kind of combined forces. They're always just trying to match that product that you're offering to some kind of value proposition - making sure that you know what you are putting out there is valuable to the learner that you're targeting.

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