4min chapter

Lochhead on Marketing cover image

208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam

Lochhead on Marketing

CHAPTER

The Power of Collaboration and Creative Play

This chapter delves into the notion of 'permission to play' in the realm of creativity, showcasing how great ideas can surface through casual experimentation and teamwork. Using the creation story of Guns N' Roses' 'Sweet Child of Mine,' it emphasizes the significance of organic interactions over competitive structures in achieving remarkable outcomes.

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