A J curve business relies on almost a frictionless sale where people either do a free piece of content or they do a free trial. And then you need to hit a certain threshold of customers to break even. There are other businesses that are not necessarily J curves. For example, consulting, you could sign up one consulting client who spends 80 grand a year with you. You have very little overhead and you might hire an assistant or you might, you know, do something like that. So anything that involves a sales process is normally a non J curve business. The school teaches us how to get your own labor system in a larger system. All most people end up doing as entrepreneurs is selling their

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