The future of: Crypto criticism; Substack and ABC News
Channels with Peter Kafka
00:00
Is the Price of Admission a Digital Strategy?
How do you think about reaching the audience that is actively tuning into you, whether it's on broadcasto or streaming outlets on cable a verses someone who's scrolling through tiktok. Am I reaching an audience that might be receptive to what you have, but didn't come looking for it? How do you programme for that, versus someone who's coming to you? It really is that pushalert, getting to people early. And then we have people who are in tune with the way people are consuming news. You just have to a really approach it with this multi faceted, multi prong approach and try to get there first.
Transcript
Play full episode
