👉 Want to build referrals systematically instead of relying on luck? Grab my book 📘 Relationship Sales at Scale: https://salesschema.com/book
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In this episode, Dan Englander talks with Brooke MacLean, CEO of Marketwake, one of the Southeast’s fastest-growing digital agencies and a five-time Inc. 5000 honoree. Brooke shares how she bootstrapped Marketwake from a solo consulting gig into an 80-person powerhouse serving clients like Yamaha, University of Georgia, and Machete Jewelry — all through relationships, trust, and disciplined growth.
They dig into the nuances of business development, leadership, and scaling without losing your creative spark.
🧭 What You’ll Learn
- Bootstrapping an 80-person agency: how Brooke built Marketwake with no funding and no debt
- The 15% rule: why no client should ever represent more than 15% of your revenue
- Bringing your team into sales: how involving account leads early shortens cycles and builds trust
- Time as a sales lever: why real urgency beats fake scarcity every time
- Account-based marketing, redefined: how Marketwake blends data, relationships, and timing to reach dream clients
- Referrals, chemistry, and “the spark”: how authentic connection drives growth more than any funnel hack
