2min chapter

The Diary Of A CEO with Steven Bartlett cover image

E28: Tobi Pearce - £100m in Revenue Aged 27

The Diary Of A CEO with Steven Bartlett

CHAPTER

How Did You Get Started Selling Bootcamps?

In early 2014, almost, you know, Instagram is kind of new thing. And ebooks are sort of there, but sort of not any of the fitness industry, definitely not really. So we had a lot of people online effectively, we generated a decent fan base to effectively lead, generate for bootcamps. But then what started to happen was obviously you can't just build fans in kind of one suburb. The fans online sort of started being like, I've got some in America, some in Russia, some in,. you know, wherever. Like I want to do that.

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