The Next Billion Seconds with Mark Pesce cover image

The Next Billion Cars - Hydrogen Vehicles: Liquid Dreams

The Next Billion Seconds with Mark Pesce

CHAPTER

Why BMW and Toyota Crash and Burn

In 2007, BMW began a collaboration with Icelandic artist Olafar Elaysson to produce the 16th in their series of the famous art cars. The project was titled Your Mobile Expectations. Around the time the art car was being produced, BMW also built 100 hydrogen powered versions of their luxury 7 Series sedan. When we return, we look at why BMW and Toyota crashed and burned. Welcome back to the next billion cars. We're looking at the promised land of hydrogen vehicles.

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