3min chapter

Decoder Ring cover image

Who Owns the Tooth Fairy?

Decoder Ring

CHAPTER

The Real Tooth Fairies

The Real Tooth Fairies is a brand aimed at girls ages 6 to 10 who lose 20 teeth. The company had already raised $2.9 million and had a website, which they said had reached millions of users. They'd trademarked scores of real-world products and counted executives from companies including Disney and Mattel as consultants. It would later attach Hillary Duff to an animated film project.

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