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The economics of holiday cards

The Hustle Daily Show

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The Expensive Business of Holiday Card Photography

This chapter delves into the world of holiday card photography, highlighting the rising prices and popularity of professionally taken and printed cards. It discusses the packages offered by photographer Melissa McGowan, including a 15-minute mini shoot with digital prints and Photoshop work, starting at $200 and going up to $800. The chapter also touches on the cost of postage, which is expected to increase to 68 cents per card in 2024.

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