5min chapter

Bloomberg Intelligence cover image

Markets, Banks, and M&A

Bloomberg Intelligence

CHAPTER

Interest Rates, Bonds, and Attracting Younger Investors

A discussion on interest rates, the benefits of owning individual bonds, and strategies for attracting younger investors by connecting with them on a personal level. The chapter also covers investment preferences and risk aversion of younger investors, the importance of educating them on risk and reward, and the viability of fixed income as an option for them.

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