10 Data Analysis and Conversion Optimization Tips to Help Crush Holiday Performance Goals
Conversion Tracking Playbook
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Google Tag Manager and Universal Analytics for Product List Performance
If you don't have event tracking configured on your homepage, do so especially this time of the year. You can use that to find the gaps that you need to fill in and ultimately create these events. Google Tag Manager will show you exactly what is already tagged on the homepage. Don't just do a set it and forget at top promo bar for everyone try to personalize that and use that to your advantage.
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