The culture map gives you a lens to look through in 55 different countries, and then you can look at how each country falls around these different dimensions we've talked about. The coupon code is c f l, seven days free. If you haven't heard the member casts yet, there's a button that lets you see all of our pod casts fully accessible for your free membership. You don't already get the weekly leadership guide, you're going to want to, especially this week.
Erin Meyer: The Culture Map
Erin Meyer, a professor at INSEAD, teaches us how to influence cross-culturally. Erin is the author of the bestselling book The Culture Map: Breaking Through the Invisible Boundaries of Global Business*.
Key Points
It’s more helpful to know how cultures compare to one another on specific issues than it is to just describe a specific culture.
Different cultures have signals that mean different things.
Historically homogenous cultures tend to be less explicit in their communication styles, with much more communication implied.
Americans tend to be very direct except when giving negative feedback, and many people from other cultures find this confusing.
Remember to: be curious, be humble, listen before you speak, and learn before you teach.
Resources Mentioned
The Culture Map: Breaking Through the Invisible Boundaries of Global Business* by Erin Meyer
The Country Mapping Tool by Erin Meyer
The Personal Profile Tool by Erin Meyer
Related Episodes
How Culture Affects Coaching (episode 13)
How We Do Things Around Here for Results, with Kent Rhodes (episode 144)
How to Work in Different Cultures, with Nathan Czubaj (episode 166)
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