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17min chapter
66. Next Generation ABM
Let’s talk ABM
Navigating the Shift from ABM to Pursuit Marketing
This chapter explores the transition from account-based marketing (ABM) to pursuit marketing, highlighting their differences, similarities, and the importance of agility. It emphasizes the need for strong collaboration between sales and marketing teams, as well as the strategic alignment necessary for successful implementation of ABM initiatives. Additionally, the chapter addresses the critical role of leadership support and customer-centric strategies in driving organizational growth and enhancing client relationships.
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