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The Idea to Start Up Podcast is a weekly look at startup strategy. This week, Brian Scordato talks with the founders of Dos Toros about their new app that lets you order burritos and skip the line. The podcast also looks at how to get people talking about your company even before you build it.

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.