How to Capture People Who Are in Market Now

I recommend first start going for the capturing the people who are in market now because often small business owners, they need the cash flow. So we're trying to warm them up with a video. If you do video prospecting, i.e. filming yourself, either doing a very personalized loom message where you literally have their background of their website or their LinkedIn profile or both. And so it's very clickable. I'm getting something like 10% click through rate on that, which is quite good. It's pretty good 10%. People then watch the video and it's up to them to decide if they're, you know, if it’s right for them or not