6min chapter

Oxide and Friends cover image

Supercomputers, Cray, and How Sun Picked SGI's Pocket

Oxide and Friends

CHAPTER

Rivalry and Evolution in Tech Marketing

This chapter explores the historical rivalry between Sun Microsystems and Silicon Graphics, highlighting key events and strategic decisions that shaped their trajectories. It also examines the evolution of marketing strategies within the tech industry, reflecting on impactful advertising campaigns and challenges in aligning corporate messaging.

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