The Importance of Educating Your Celebrity Clients

Sally Kohn: One of the things that bugs me is when I see celebrities who get popular really quickly, they always have the worst business ideas. She says you need to find something that has a decent overlap with your audience. Kohn: If you're going to leverage your brand to sell a thing, make it a good thing. And there's a lot of liquor brands, by the way, at least according to Esquire, 63 celebrity found in liquor brands.